Toyota Prius

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In 1993 Toyota set the task of designing an efficient low-emission vehicle. Within four years the Prius became the world's first hybrid available to the market. And in 2017, Toyota are set to rewrite the rules all over again with the release of the all new 2017 Prius. Toyota's renown Hybrid Synergy Drive has taken another leap forward in the current Toyota Prius. It's improved 1.8-litre petrol engine and lightweight electric engine work together in perfect unison to offer a combination of low CO2 emissions and exciting, responsive performance. Top of it's class against competitors like the Mitsubishi Outlander PHEV, Mercedes C-Class C300 h, BMW i8, Volvo XC90 T8 and Audi A3 e-tron.

New 2016 Toyota Prius Exterior, Red


The illusion of a floating roof is created by it's Black C-pillars. It's sporty stance has been enhanced by a lower roofline and bonnet to it's predecessor, these sleek new proportions add a taste of what is just to come.

The front and rear of the Prius feature unique LED lights, Bi-LED lights come as standard on the front, giving the all new Prius a pioneering look. The aerodynamically efficient shape of the vehicle cuts through the air with leading drag coefficient of just cd 0.24.


With it's balance of intuitive ergonomics and whisper-quiet enviroment, you will really appreciate the relaxing and easy-going than the confines of a Prius.

When accelerating or cruising at high speed, you’ll appreciate just how much quieter the Prius is. With easy-to-use controls and improved ride quality, the all new Prius becomes the perfect place to soak up the kilometres.


Packed with technology, the all new Prius come with Toyota Safety Sense as standard:

  • Pre-Collision System: Camera & radar detect possible collisions and mitigates the risk with assisted braking.
  • Adaptive Cruise Control: Adjusts the speed of the vehicle to maintain a safe distance between the vehicle in front whilst cruising on motorways.
  • Lane Departure Warning: Displays audible and visual warnings if the driver strays across lanes without signalling.
  • Auto High Beam: Automatically adjusts the lights to prevent dazzling other drivers
  • Road Sign Assist: Monitors road signs to provide information on speed limits and restrictions to the vehicles cockpit display and HUD

Safer parking is also made simple with the Prius' Simple Intelligent Park Assist, which assists the driver in automatically applying the correct steering inputs during a parking manoeuvre whilst the driver just controls the brakes.

New 2016 Toyota Prius Interior


The current generation Prius achieves its greatest improvements in efficiency and performance yet, with CO2 emissions as low as 70g/km and an average fuel consumption from 94.2mpg. Innovations to the hybrid powertrain are central to achieving this including the development of the 1.8-litre VVT-i Atkinson cycle petrol engine to produce a world-best 40 per cent thermal efficiency.

Elsewhere in the vehicle many major components have been redesigned or revised in order to reduce weight and improve efficiency. The 2017 Prius uses a new more compact and denser nickel-metal hydride (NiMH) battery producing better performance and minimizing the space it occupies, in fact the battery is now located entirely beneath the rear seat to avoid any compromise in the boot capacity of the vehicle.

New 2016 Toyota Prius Hybrid Engine Variant