Lexus Poole has invested more than £200,000 in a new state-of-the-art showroom.
The motor dealership on West Quay Road has undergone a 10-week programme of internal cosmetic work.
The new modular design brings a fresh, updated look and feel to the showroom to complement Lexus’ core value of Omotenashi. Omotenashi, inspired by fine Japanese traditions, is the spirit of hospitality that anticipates and fulfils people’s needs. It frames the idea that every customer to a Lexus dealership is treated as a guest would be visiting their own home.
Customer comfort and a strong brand image were priorities and the refurbished showroom has modern furniture, accessories and hospitality to add a stylish feel. Two private consultation rooms have been introduced and the vehicle handover room has been refreshed.
There is more to the refurbished showroom than just replacement fittings and furnishings. A digital showroom has been incorporated into the refurbishment where the latest technology is on-hand to make the customer experience as simple and enjoyable as possible.
The technology enables Lexus Poole to showcase more models, specs and equipment and provides customers with the opportunity to find the car best suited to their needs, filtering through price, fuel type, performance, efficiency, space and technologies. Customers can also watch video clips which provide explanations of the extensive Lexus range.
Adrian Chapman, Head of Business at Lexus Poole, says: “We endeavour to create a first-class customer experience and our refurbishment programme has helped to enhance this when purchasing a car.
“True to the concept of Omontenashi, our dealership strives to do more than simply meet the needs of our Lexus owners. The entire Lexus Poole team are in continuous pursuit of perfection and will go to many lengths to solve customer problems, whether this is mechanical or not. From beginning to end, Lexus Poole is 100 per cent invested in making the Lexus experience unlike any other."
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