Kia to Unveil Optima Plug-In Hyrbid

- European debut at Geneva Motor Show

- Pure-electric range of 33 miles and 37 g/km CO2 development target

- High-capacity batteries and 2.0-litre GDI engine

- Visual changes bring improvements in aerodynamic performance

- New infotainment system with Android Auto™ and Apple CarPlay™

- Advanced energy-saving measures maximise EV range and efficiency

- High-strength bodyshell and active safety assistance technologies

- Sharp handling and larger brakes

The all-new Optima Plug-in Hybrid, Kia’s first ever plug-in hybrid electric vehicle, will receive its European premiere at the Geneva Motor Show, ahead of the car going on sale across Europe in Q4 2016. 

The innovative new plug-in hybrid powertrain will be a key addition to Kia’s line-up, as well as the company’s expanding portfolio of low-emission vehicles.

The all-new Optima Plug-in Hybrid provides greater battery capacity and pure electric range than earlier Optima Hybrid models, enabling drivers to travel up to 33 miles in zero-emissions electric-only mode before the efficient 2.0-litre GDI (gasoline direct injection) engine is required to provide propulsion. Kia’s development teams are targeting combined CO2 emissions of just 37 g/km, which will ensure a low total cost of ownership for private and fleet buyers alike.

Michael Cole, Chief Operating Officer, Kia Motors Europe, commented: “Hybrid sales have more than doubled in Europe over the last five years, and are estimated to account for around 700,000 new car sales in Europe by 2020. The Optima Plug-in Hybrid will allow Kia to address the growing demand for low-emissions vehicles, and support us in our mission to hit our global 2020 target: to improve average fleet fuel efficiency by 25% over 2014 levels.”

He added, “Our advanced new Plug-in Hybrid powertrain makes the Optima an incredibly compelling proposition for private and fleet customers. It combines attractive design, a great driving experience, low running costs and minimal environmental impact.”

The last-generation Kia Optima is credited with starting the brand’s design-led transformation when it was launched globally in 2010.

Kia Optima rear view
Kia Optima charging port

The all-new Optima marks the next stage in this transformation, with the new Plug-in Hybrid model featuring a series of visual enhancements. These changes differentiate the model from other Optima models powered by conventional internal combustion powertrains, and also improve aerodynamic efficiency.

The all-new Optima Plug-in Hybrid comes equipped with a series of intuitive driver assistance technologies, maximising safety and further contributing to efficient engine performance.

Kia’s regenerative braking system – now in its third-generation for its application in the Optima Plug-in Hybrid effectively allows the car to harvest kinetic energy while coasting or braking. Updated over the system found in earlier iterations of the Optima Hybrid, the new system is able to regenerate 11% more energy, recharging the Plug-in Hybrid’s battery when possible to reduce emissions and improve hybrid driveability.

2016 Kia Optima Plug-in Hybrid on-sale from Q4 2016

The all-new Kia Optima Plug-in Hybrid will go on sale across Europe in Q4 2016, offering the company’s unique 7-Year, 100,000 mile warranty as standard. The all-new Optima Plug-in Hybrid for Europe will be built at Kia’s plant in Hwasung, Korea.

For more information, please contact Westover Kia in Ferndown or Salisbury.