Jaguar and Cycleworks Offer Stunning 'Team Sky' Ride

Sunday 8 August, Westover Jaguar – Pre-Register to Attend

Local cyclists can join Westover Jaguar and Bournemouth bike shop, Cycleworks, on a one-off guided ride along the rural roads and back lanes of Dorset. Leaving Westover Jaguar's showroom at 10am on Sunday 8 August, cyclists of all abilities and fitness levels will wend their way round Poole Harbour, taking in the stunning scenery of the Isle of Purbeck, coming back to Poole on the Sandbanks Ferry.

There will be one route on the day, following a 36.7 mile course, but the cyclists will leave in groups – fast cyclists will depart first, then the intermediates and finally those wishing to pace themselves. A member of the Cycleworks team will lead the way and a Westover Jaguar Sportbrake will bring up the rear, making sure every cyclist is safely back at base.

Anyone can join in, subject to availability of spaces.

To apply to join the ride, simply register at

Cyclists will gather at Westover Jaguar from 9.30am and can celebrate their completed ride by joining their fellow cyclists, as well as the Cycleworks and Westover teams, for tea, coffee and cake.

Cycleworks will have a selection of their specialist bicycles on display outside Westover Jaguar's showroom, along with accessories. There will also be a free prize draw on the day, with the lucky winner receiving a free service for their bike at Cycleworks.

“The showroom is a great venue for a cycle event like this – there's plenty of space for everyone to meet and some stunning cars for the riders to look at while they are waiting for the off," says Neal Clarke, Sales Manager at Westover Jaguar. “Many of our customers are enthusiastic cyclists and we've noticed a substantial uplift in the number of bike racks we sell with our new and used approved Sportbrakes, so this is a great opportunity to bring everyone back together. We're looking forward to a stunning ride through the Dorset countryside."

Cycleworks - the premier bike shop in Bournemouth, Christchurch and Poole, based on Christchurch Road in Bournemouth - stocks a huge selection of mountain, road, hybrid, women's and kids bikes from some of the greatest biking brands, including Giant, Trek, Charge, Colnago, Pearl Izumi, GT, Fox and RockShox, as well as clothing and accessories. The Cycleworks team also works alongside sports therapists and chiropractors to ensure safe and comfortable riding and offers a full fitting service.

Team SKY bike in front of a Jaguar car

“We're delighted to work alongside Westover Jaguar and are looking forward to riding out with some cyclists we haven't met before, as well as some familiar faces," says Marc from Cycleworks. “We've seen year on year growth for the last eight years - in part because of the impact London 2012 had on cycling, both as a competitive sport and as a leisure pastime but also as a result of expanding the range of bikes we have on offer and the price range.

"Road bikes are our best sellers and we've seen a recent big boost in mountain bikes too."

Jaguar has been official supplier to the British cycling team, Team Sky, since its creation in 2010 and supplies a fleet of high performance Jaguar XF Sportbrakes to the team. Jaguar showrooms across the country are all hosting similar cycling events to celebrate Jaguar's Team Sky alliance.

For more information, go to