Alfa Romeo is the latest vehicle manufacturer franchise to join the growing Westover Group.
Westover Alfa Romeo will operate from the existing Westover Lotus showroom on Stony Lane in Christchurch when it opens next month. Westover will operate full sales and servicing facilities for Alfa Romeo from day one.
An experienced sales team has been put in place to ensure the brand’s success, supported by an experienced, manufacturer-approved Alfa Romeo service and technical team.
“We’re delighted to be welcoming Alfa Romeo back to the Group,” says Paul Dillon, Westover’s Joint Managing Director. “We last had an Alfa franchise back in the 1990s and the range of cars is now even more appealing than ever. The brand perfectly complements our existing portfolio, cementing the mix that exists across the Group – we’ve got a strong selection of city cars, family vehicles, 4x4s and SUVs, as well as sports cars. It’s a great fit on West Quay Road, where our Abarth, Jaguar, Lexus and Lotus brands are based, bringing together our sports car presence and experience.
“Alfa also brings something different, as evidenced by the fact that Alfa cars have such a following. There’s something about the stunning design and the fact that they’re not run-of-the-mill cars (even though the price tags aren’t out of the ordinary) which draws people in. They’re quite unique - definitely cars that owners feel passionate about – and we’re looking forward to bringing that enthusiasm back to Dorset and to welcoming Alfa enthusiasts, old and new alike, to our showroom!”
Alfa Romeo is an Italian company owned by the Fiat Group Automobiles. It was founded in 1910 in Milan and has been involved in car racing since 1911. There are seven models planned for the Alfa range, including the Giulia (a new model has just been introduced at the Geneva Motor Show); its smaller sibling the Giulietta; stunning sports car, the 4C; and the MiTo Collezione; as well as an all-new SUV.
Westover Alfa will be a 4C specialist – one of just 12 in the UK.
Westover now represents 16 manufacturers from its 25 showrooms across Dorset and Wiltshire, with Jeep having also recently joined the line-up. Both the new Alfa and Jeep showrooms are due to open in mid-April.
For more information about Westover Alfa and Westover Jeep, including updates about opening dates and offers, please browse the website.
Anyone interested in a career with Westover Alfa – or within any other area of the Westover Group - should send a CV and covering letter to firstname.lastname@example.org.
Westover Group now operates from 25 showrooms, representing Abarth, Alfa, Dacia, Fiat, Hyundai, Jaguar, Jeep, Kia, Land Rover, Lexus, Lotus, Nissan, Peugeot, Renault, ŠKODA and Toyota.