Abarth Celebrates Their 70th Anniversary at The Geneva Motor Show

At the 2019 Geneva International Motor Show, Abarth celebrated its 70th anniversary. Featured on this year's stand was the new Abarth 595 Esseesse and the Abarth 124 Rally Tribute limited edition, both an authentic expressions of the brand's racing soul and its magnificent past in motorsport.

The 595 Esseesse pays respect to the legendary Sixties tuning kit, successfully reprised back in 2009 on the Abarth 500 while the 124 Rally Tribute, is a credit to the Abarth 124 Rally, after an extremely successful season crowning in victory in the FIA R-GT Cup and the European Rally Championship in 2018.

The stunning Abarth 595 Esseesse is breathing new life into a name deeply rooted in the brand's history. Equipped with the brand's most powerful 180hp engine, in the best Abarth tradition. Accompanied by the unmistakable deep roar of the Abarth by Akrapovic exhaust system, which combines outstanding performance with an exciting sound. Also featuring a high-performance Brembo front braking system, with perforated, ventilated front brake discs and oversize red brake callipers. The braking system is able to realign the brake pads with the disc's braking surface, for rapid heat dispersal and better response when braking. The new Abarth 595 Esseesse is identified by 17-inch Supersport alloy wheels with a new Racing White finish, Abarth side stripes, mirror caps and matching front and rear DAM.

While the new Abarth 124 Rally Tribute, celebrated the "124 rally" racing car's victory in the 2018 FIA R-GT Cup, as well as 40 class victories in the 12 national championships in which it competed. Produced in a limited edition of just 124 cars and unfortunately not destined for the UK, the new Abarth 124 Rally includes as standard, a memorial badge on the mudguards and inside the cockpit, as well as a numbered metal plaque. The new Abarth 124 Rally Tribute is available in two bodywork colours, Costa Brava Red and Turini White, both finished with matte black bonnet, a reference to the historic Abarth 124 Rally.