New ŠKODA Superb Qualifies as Finalist for 2016 World Car of the Year 

- New Superb named as top 10 finalist for one of the industry’s biggest awards

- Winner to be announced at the 2016 New York International Auto Show

- New Superb only the second ŠKODA to be nominated for WCOTY Award

The ŠKODA Superb could add to its incredible haul of industry accolades having qualified for the final of the prestigious 2016 World Car of the Year title. 

The all-new Superb’s inclusion on the World Car of the Year award 10-car finalist list marks only the second time a ŠKODA has been included in the latter stages of the judging process. It was 2014 when the Octavia managed the same feat.

Since its introduction to the modern era line-up in 2001, ŠKODA’s flagship model has become the benchmark car for space and comfort, with no other sector rival able to match its passenger and load carrying ability. The all-new version builds on this legacy, with improvements in all key areas.

As befits a car at the top of the ŠKODA range, the new Superb is brimming with the latest technology and ŠKODA’s acclaimed Simply Clever features. It is also considerably more efficient thanks to a new range of turbocharged engines that deliver exceptional fuel economy and low CO2 emissions and a kerbweight up to 75kg lighter than its predecessor.

The Superb also excels on the safety front, and is available with Blind spot detection; Rear traffic alert, third-generation Park assist and Traffic jam assist. Publicly unveiled at the Geneva Motor Show in 2015, the Superb went on sale in the UK in both Hatchback and Estate forms last September. Prices start from £18,640.

Commenting on the 2016 World Car of the Year qualification, Duncan Movassaghi, Brand Director for ŠKODA UK said: “We regard the new Superb as the most advanced car we’ve ever built and the start of a new chapter in ŠKODA design. To be recognised by the World Car of the Year jury is a great boost to the team responsible for creating such a remarkable car.”

The World Car of the Year is one of the world’s most prestigious and coveted car awards, and has been running since 2005. The panel currently comprises 73 motoring journalists from around the world. The top three finalists will be announced at the 2016 Geneva Motor Show on Tuesday March 1st, with the overall winner named at a prize-giving ceremony at the New York Internatonal Auto Show on Thursday March 24th.

To find out more about the new Superb, please contact Westover ŠKODA in Bournemouth or Salisbury.