Westover Group will be giving a warm welcome to Jeep when it comes back to its stable of brands later this year. The Group - the region’s largest privately owned motoring company - will be opening a dedicated Jeep showroom in Christchurch in April.
Westover last worked with Jeep back in the 1990s, operating a joint showroom from which it also represented Saab and Austin Rover.
The Group’s new stand-alone Jeep Brand Centre is currently under construction in Stony Lane, on the site operated by Westover Peugeot Christchurch until 2015.
The addition of Jeep brings the number of manufacturer brands represented by Westover in Dorset, Hampshire and Wiltshire to 15. “This is really exciting news for Westover Group, as well as for Jeep owners and enthusiasts (past, present and future!),” says Paul Dillon, Westover Group Joint Managing Director. “We’ll be one of only a handful of Jeep showrooms in the south of England and we’re really proud to be adding another iconic brand to our portfolio.
“Maintaining a presence for Jeep in this region means that local people who already own a Jeep will still be able to visit a franchised dealer for new and used vehicles, as well as for manufacturer-approved servicing, parts and MOT work. Had the area lost its Jeep representation, owners and buyers would have faced a long and inconvenient journey to find the next authorised dealer.
“Plus, having Jeep in the Westover stable enhances our offering to local people, allowing us to bring a whole range of 4x4 and SUV vehicle options with something to suit every lifestyle and every budget.”
Newly appointed Westover Jeep Brand Manager, Martin Hayward, is already at the helm, overseeing the build process and masterminding a launch plan, including an array of opening offers.
Martin has worked within Westover for 27 years and has previously been Brand Manager for Westover Hyundai, Lexus and Peugeot. The building work itself is being carried out by Westover Group’s own in-house team of craftsmen, led by Steve Webber, Westover Group Maintenance Manager.
“Things are moving quickly and we can’t wait to get the new showroom open," says Martin. "Jeep vehicles are in a league of their own, there’s nothing quite like them. They have an aura of authenticity and adventure which has brought them a loyal following and we’re really looking forward to showing them off to our customers.”
The key models in the Jeep range are the brand new Jeep Renegade (a small SUV which has already been voted 4x4 of the Year 2016); the Cherokee and Grand Cherokee (the original SUV); and the iconic two or four-door Wrangler.
Westover Peugeot operated at Stony Lane until last year, when it was consolidated with Peugeot Poole and moved to Westover’s premises on Wallisdown Road.
Many of the team who worked at the Christchurch showroom are keen to move back and will be on the Westover Jeep team, so locals who have used the dealership in the past may see some familiar faces.
Anyone interested in a career with Westover Jeep – or within any other area of the Westover Group - should send a CV and covering letter to firstname.lastname@example.org or if you would like to stay updated about opening plans or if you are thinking of changing your car, please email email@example.com
To find out more about Westover Jeep, please visit westovergroup.co.uk. Westover Group now operates from 25 showrooms, representing Abarth, Dacia, Fiat, Hyundai, Jaguar, Jeep, Kia, Land Rover, Lexus, Lotus, Nissan, Peugeot, Renault, ŠKODA and Toyota.