BIC Motor Showcase Welcomed More Than 5,500 Visitors

Just over 5,500 local people visited Westover Group’s third Motor Showcase at the Bournemouth International Centre (BIC). The event, held at the on 29th and 30th April, was previously staged in 2015 when 4,500 attended. 

Guests were able to see more than 150 of the newest cars currently available in the UK at the Group’s free-to-attend Motor Showcase. Amongst the show’s highlights was a preview visit from the brand new Range Rover Velar (not due in showrooms until July) and an exclusive appearance from the Jaguar C-X75 (an all-wheel drive, plug-in hybrid electric vehicle sprints from 0-100mph in less than six seconds). 

Competitions galore included the opportunity to win an iPhone SE, an iPad Mini and a Fitbit. Visitors who pre-registered were also in the running to win a brand new car in a free prize draw run in association with Auto Trader. The winner will be announced in May.

Mark Whittam, Head of Marketing at Westover Group said: “It was fantastic to welcome so many people to our third Motor Showcase and our thanks go out to everyone that attended. The feedback we’ve received has been really positive, with people saying what a great chance it was to see so many of the latest models in one place. The cars that were hot off the production line - like the Alfa Romeo Giulia Quadrifoglio, the Nissan Micra, the SKODA Kodiaq and the Toyota C-HR - attracted loads of attention because most people hadn’t had a chance to see them before. The stunning Jaguar E-Type which belongs to one of the Group’s directors was also a big hit!

“We were really pleased that so many visitors entered our competitions – the Skoda Service Park (or wheel change) Challenge was a big crowd-pleaser and some of our entrants were phenomenally quick! We loved seeing everyone’s selfies too, many of which were posted on our giant high definition screens. We’ll announce all our winners soon, so watch this space.

“We’re also delighted to report that over 500 people took up the opportunity to enjoy an ‘off road’ experience over a short but challenging (and sometimes terrifying) track, courtesy of Land Rover’s amazing Terrapod.”

During the set-up, running and break-down of the Motor Showcase, Mark walked 36.5 miles, clocked up 78,000 steps and burnt 3,650 calories. That’s roughly the equivalent of spending seven hours cycling.

There were 75 members of the Westover team working each day of the Motor Showcase and more than 3,600 visitors left with a copy of the free 122 page event guide, which highlighted key facts and figures about each and every car on display.