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Jaguar Land Rover Customers Immerse Themselves in Virtual Vehicles

The UK’s largest automotive manufacturer is pioneering a new way of buying cars across its global network, using Virtual Reality so that customers won’t need to wait for newly launched vehicles to arrive in their local showroom.

Jaguar Land Rover’s world-leading Virtual Reality Experience packs have already been introduced at Westover Land Rover's showrooms.

Even before vehicles are available, retailers will be able to connect customers to a virtual tour where they can see and interact with a life-size model through a VR headset. Using the latest digital technology, the headset will take customers on a journey ‘under the hood’, with the help of compelling animations to tell the technical stories which make the vehicle special.

The VR Experience also enables the customer to explore the vehicle interior in 360 degrees from different viewpoints. A tablet version of the experience is also available if customers want to remind themselves or obtain more details when talking through options with the retailer.

Andy Goss, Jaguar Land Rover Group Sales Operations Director, said: “As if our vehicles weren’t exciting enough already, this new way of buying a car will engage customers further with our innovative capabilities. The VR Experience will also help retailers to break the ice with customers and inject even more fun into the process of buying our vehicles.”

Jaguar Land Rover trialled the technology during the launch of the F-PACE in the UK market last year, and will implement it with each new vehicle launched during 2017, starting with the all-new Land Rover Discovery.

To check out the VR experience, just pop into Westover's Land Rover showrooms in Christchurch or Salisbury.