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VR-7 scoops Parker’s New Car Award 2011

Westover Kia announces 11th award for cee’d

Westover Kia is no stranger to awards and is proud to announce another as the Kia cee’d picks up not one award this month, but two! Following the Sportage’s Car of the Year accolade from Carbuyer, the cee’d VR-7 hatchback has won the Parker’s New Car Award 2011 in the Medium Hatchback (five-door) category and is also the overall winner of the Parker’s New Car Awards.

The cee’d was judged not only for its build quality and style but its running costs, fuel consumption and its impressive seven-year warranty, all of which makes the car true value for money for Dorset motorists when they consider buying a new car.

“The cee’d made a strong impression on us and our customers the minute it arrived onto our forecourt – to know that it’s still making an impact and still winning awards is fantastic news,” remarked Martin Witt, Sales Manager, Westover Kia. “Parker’s is a highly rated and respected website for people looking to buy a car, so credit from them is high praise indeed.”

Kieren Puffett, editor of Parker’s commented: “The Kia cee’d 1.4 VR-7 won the Parker’s New Car Award 2011 Medium Hatchback (five door) category, because in one of the most fiercely-fought sectors in the car market, it provides the strongest value package for car buyers by the biggest mark.”

Designed, tested and built in Europe the cee’d has gone from strength to strength since its launch in 2007. With a facelift in 2009, the cee’d offers an unrivalled level of specification and safety features.

The cee’d 1.4 VR-7 is available from just £12,270 and comes with a host of features such as 16” alloy wheels, air-conditioning, Bluetooth with i-Pod connectivity, reversing sensors, remote central locking, Electronic Stability Control with Brake Assist System and Hill-Start Assist, six airbags and front active head rests, as well as the all important seven year, 100,000 mile, fully transferable warranty. With a low insurance group of just 13 and average fuel consumption figures of 48.7mpg it’s easy to see why Parker’s has chosen the cee’d to be a double award winner.

The Parker’s New Car Awards have been developed with the purpose of helping car buyers identify “the cars that make your cash go further” in conjunction with their new cost of motoring tool which enables consumers to identify the costs of a new or used car, taking into account all of the costs such as servicing, showroom tax, fuel consumption and depreciation.

To test drive the cee’d or any other model within the Kia range, please call Westover Kia on 0800 999 2108 or visit the showroom at 554 Wimborne Road East, Ferndown, Dorset, BH22 9NQ