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Double Win for Kia in 2017 AM Awards

Kia Motors (UK) Ltd has won two prestigious awards at the 2017 Automotive Management Awards - Used Car of the Year and Best Franchise Partner.

Kia’s hugely successful Sportage model, available at Westover Kia in Ferndown and Salisbury, was awarded ‘Used Car of the Year’. This AM award takes a multitude of values into consideration, including how well the cars retain their residual value and the strength of the manufacturer’s used car programmes. The third generation Sportage – which was on sale from 2010 to 2016 and sold almost 91,000 units in that time - continues to be a popular choice in the used car market. Last year it was the fastest selling used car in the UK.

Kia was also proud to receive the title of Best Franchise Partner. This award recognises the brand that in the last 12 months has fulfilled on its promises to the dealer network. The judges saw that Kia and its dealer partners, like Westover Kia, have a mutually beneficial relationship, working with – and not against – the retailers’ business plans. Judges also recognised the clear and effective lines of communication in place and the high level of confidence in both parties.

Gary Clark, Westover Kia’s Brand Manager, commented: “These awards are a tremendous achievement and reflect the hard work Kia and their partners across the country have put in over recent years. We believe in giving customers a great experience and delivering fantastic new and used products. Having a strong relationship with Kia UK and working closely alongside the regional teams helps us to achieve those aims.

“The Kia Sportage is one of our best-selling cars in both Ferndown and Salisbury and we look forward to showing it (and other cars in the range) to more residents in the Dorset and Wiltshire area. We’re helped by Kia’s outstanding seven year warranty, which means that many cars that are only two or three years old can be sold with four or five years warranty remaining – that’s more than most buyers get with a new car! Our new models (especially the Sportage) are also proving extremely popular with local military personnel, who get amazing discounts through Kia’s affinity scheme.”

To find out more about the Sportage or any other model in the Kia range, please contact us in Ferndown (01202 862286) or Salisbury (01722 428315).