Hyundai Motor UK announces the opening of House of Hyundai – a stunning, free, two-day sensory experience in London which will inspire drivers and help make their journeys better – as well as giving them a glimpse into what the future of driving could look like.
Guests will travel through six sensory zones, meeting cutting-edge innovators and experts along the way as they explore Touch, Taste, Sight, Smell and Hearing. Visitors will also find out more about Hyundai’s Project IONIQ lab which gathers top academics to forecast trends of future mobility, all while enjoying a drink and listening to the ultimate driving playlist!
The House of Hyundai is open to the public on 4th and 5th November 2016, 6.30pm – 9pm at Unit London, 147 Wardour Street, Soho, London, W1F 8WD. Free tickets available at: www.houseofhyundai.com. Spaces are limited.
The six zones at House of Hyundai include:
ByBorre – A textile innovator who is developing a new interface between humans and computers including cold plasma technology. The car seat of the future could even clean the air of pollution
4160 Tuesdays – Sarah McCartney uses cutting edge techniques to create hand crafted perfumes which are highly personalised. Sarah will be exploring the future of in-car scent to capture the perfect drive experience
Candy Mechanics – What happens when you combine 3D technology with food production to create sweets modelled on, well, just about anything? A completely new take on the car sweet
Blackbee Films – Cinematography applied to drone filming to create a film of the UK’s best driving road
Spotify – The Swedish tech firm that put the ‘main’ into stream when it comes to music. Being at the forefront of some of the world’s biggest curations has allowed Spotify to compile the ultimate driving playlist, which we’ll be playing through the night
Project IONIQ – In a world where two-thirds of our population will live in mega cities by 2030, what will future mobility look like? Project IONIQ is a long-term research and development project that will predict and redefine how people will travel in the future. Learn about key trends that could affect what the world of 2030 will be like, as well as seeing the first outcome of this project; the new Hyundai IONIQ. IONIQ is the world’s first car offering three electrified powertrains within one body type. With a choice of hybrid, electric or plug-in hybrid, the Hyundai IONIQ is making low-to-zero emission mobility truly accessible and represents the next-generation of eco-friendly vehicles.