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eco:Drive Elected Green Champion

eco:Drive, elected 'Green Champion' in London for environmental achievements

At a ceremony that took place a few days ago at the House of Commons in London, the Fiat brand was awarded an important international accolade that confirms its credentials as an environmentally friendly manufacturer.

In fact - at the International Green Apple Awards 2009 in the presence of Michael Cooke, the chief executive of the Chartered Institute of Environmental Health - the brand was awarded the honour of 'Green Champion' thanks to eco:Drive, the innovative free system that allows drivers to understand the impact of their driving style on fuel consumption and the emission of pollutants. Luis Cilimingras, head of the eco:Drive project, collected the award on behalf of Fiat Group Automobiles.

Launched at the Paris Motor Show in 2008, eco:Drive is a device that gathers information regarding vehicle efficiency and personal driving style whilst the vehicle is being driven. Using the USB port provided as part of the versatile Blue&Me system, all the data is stored on a normal USB key and can later be 'read' on a computer. Drivers can then consult a detailed analysis of the fuel consumption and emissions generated during each of their trips (ecoIndex) and receive tips on how to reduce the environmental impact of their driving. Thanks to a series of progressive tutorials, they can improve their environmental score: drivers who adopt an 'environmentally friendly' driving style can further improve their technique to reduce CO2 emissions by 15 percent, with an annual fuel saving of 120 to 200 euro. For more details see: www.fiat.com/ecodrive.

The title of 'Green Champion' awarded to Fiat is a special acknowledgment from the Green Organisation (a group dedicated to recognising, rewarding and promoting environmental best practice around the world), reserved only for "the highest achievement". After the many awards eco:Drive has won for innovation and marketing since its launch a year ago, the Green Apple 'Green Champion' accolade is the first that provides recognition of the work done for the environment.