- Dacia rises 2 places to 13th overall in its second year in the survey
- Dacia rates 1st overall for “Value for Money” and Renault places 5th (up from 10th last year)
- Renault sustains 12th Place position overall
Dacia has continued to rise up the ranks in the Auto Express Driver Power 2015 survey of Customer Satisfaction with Dealer Service and Maintenance rising two places to thirteenth overall out of 31 brands, ahead of many premium manufacturers, including Mercedes, BMW, Land Rover & Audi.
Dacia’s score of 88.01 per cent was attributed in the survey to finishing first overall for Value for Money. Customer satisfaction with the Helpfulness and Attitude of service staff, Technical Knowledge and Standards of Workmanship have all improved year on year.
Meanwhile, Renault have achieved a score of 88.21%, maintain a twelve place ranking overall. The brand has improved its rankings across the board, of specific note are improvements in Value for Money, jumping from 10th to 5th overall this year and Technical Knowledge which improves by 6 places.
Auto Express said in summary of Renault’s performance: “Consistently above average is how you rate the Renault showroom experience, and actually, its value for money rating is very good indeed – jumping from 10th in 2014 to fifth this year. It’s not just about price, though, as one satisfied customer told us: “Everyone at the dealership is helpful and we keep going back because we get such good service.” One of the words that kept cropping up among Renault owners was “helpful””
Commenting on Renault’s performance in the survey, Ken Ramirez, Managing Director, Renault UK, said: “It is encouraging to see that our commitment and focus on quality and value for money is recognized by our customers in this year’s survey.
Product and Service Quality are fundamental parts of our GO5+ mid-term plan objectives and it is therefore highly encouraging to see that real customer feedback place both our brands, Renault and Dacia, ahead of supposed premium brands like Mercedes, BMW, Land Rover and Audi,” added Ramirez.
The Auto Express Driver Power survey had its largest response ever in 2015 with 61,113 car owners, up 20 per cent on 2014, completing the comprehensive survey about their vehicle ownership experience.
GO5+ is Renault Group’s UK 5-year mid-term-plan, deployed in June 2013, with a vision to deliver more than 5 per cent Group market share in 2017 along with top tier network profitability above industry average, Top 10 ranking in the J.D. Power Customer Satisfaction Survey and a Top 10 Global Opinion rank for the Renault brand.
For more information about Westover Dacia and Westover Renault - and the vehicles and services they provide - please contact the teams in Corfe Mullen (Dacia), Poole (Renault) and Salisbury (Dacia and Renault).